Yesterday, Panasonic officially announced its new HDTV line for 2007. Leading the pack of product introductions was plasma displays. According to iSuppli Corp. Matsushita Electric Industrial Co. Ltd. of Japan maintained its leadership position in Plasma Display Panel (PDP) production in the fourth quarter of 2006, accounting for 37.3 percent of global unit shipments due to the strength of its Panasonic brand. Panasonic looks to continue its dominance for 2007 and beyond. It expects to produce a total of 11.5 million unit panels in FY2008 (which begins April 1, 2007) from four existing plants. A new -- fifth panel -- won't come on-line till 2009.
Panasonic's plasma line will feature a 42-inch, a 50-inch and 58-inch 1080p high definition model, which joins Panasonic's current 65-inch and the world's largest Plasma, the 103-inch, to provide a wide choice of Plasma televisions in the 1080p resolution arena. The full line brings ten new Plasmas to the U.S. market for 2007. According to Panasonic, sports and high-definition movies are driving the demand for high-definition viewing more than ever demand blacker blacks, faster response time (no motion artifacts) and the billions of colors that plasma panels deliver.
In 2007 Panasonic will offer four distinct plasma lines. There are two specific model categories under the 1080p umbrella. The TH-58PZ700U, TH-50PZ700U and the TH-42PZ700 - combined with the hold-over current 65-inch and 103-inch Plasmas, offer a true high-definition resolution of 1920 x 1080p.
Completing its deep line of 1080p resolution televisions, Panasonic will introduce two models later this year in the premium PZ750U series, the TH-50PZ750U and theTH-58PZ750U. The 750 series is distinguished by the inclusion of a Studio Reference Mode, which provides the end user with the exact color reproduction as seen on the reference monitors used in film editing studios, resulting in the exact colors and expression intended by the film makers. In addition, the Pro Setting Mode allows the consumer to professionally calibrate the set, plus there are three HDMI connections and a unique black chrome ornament cosmetic.
The full line, both 720p and 1080p, also offers an improved EZ-Sync remote to link Panasonic home entertainment and video products to allow seamless control of the entire system by using only one remote. Finally all new models for 2007 have a SD Memory Card slot with Photo Viewer that transforms consumer model Panasonic Plasma TVs into digital photo galleries. By utilizing high definition photographic images available from GalleryPlayer (the first-ever collection of high definition art and photographic images) that are embedded on the SD cards, the consumer has access to thousands of images ranging from art masterpieces to dazzling photographs. GalleryPlayer's content partners include National Geographic, MoMA, The Metropolitan Museum of Art, The New York Times and Time-Life.