With ten years experience delivering flat panel televisions to the U.S. market, Pioneer continually looks to develop display technology that creates an emotional impact for the viewer with unrivaled picture quality. Pioneer Electronics came to New York City this week (May 9, 2007) to launch their new plasma display products for 2007. Offering what the company calls game-changing technology through Project KURO, the new displays look to create significantly deeper black levels. Deeper black levels lead to richer colors, sharper details and unrivaled performance. The eight new models in Pioneer's 2007 line, ranging in size from 42-inches to 60-inches diagonal, which will be available beginning next month (June), and include four 1080p models.
Pioneer's engineering team originally selected plasma technology because its self-emissive nature creates the deepest blacks. Since black is the starting point for all colors, the deeper and more accurate the blacks, the more vivid and lifelike the colors become The newest Pioneer technology is led with black level reproduction that is reportedly 80 percent darker than the previous generation (7th). This is achieved through a series of proprietary technologies harmonized to work together. Last year, Pioneer's engineers indicated that SED was a driving force in re-designing PDP panel technology.
Pioneer flat panel displays look to evoke raw emotion from viewers by completely re-designing their plasma panels from the ground up. First and foremost, the panels offer colors like never before. As the foundation for all color, the ability to create deep black results in the richest, most three-dimensional colors. The deep blacks and vivid colors are the result of Pioneer's newly developed cell structure, crystal emissive layer and newly designed color filter.
In turn, Pioneer's engineering goal was to create errorless and noiseless video signal processing for a heightened emotional experience. According to the company, this was achieved through new video processing, and an "Optimum" mode that automatically processes images based on the signal and room conditions. The Optimum mode can detect the difference between a news program, cartoon, sporting event, music video or other content based on the signal. It also detects the room lighting conditions. Using internal intelligence, it adjusts the parameters that are used to process the image, optimizing it for the viewer. Lastly, as a leader in audio technology for nearly 70 years, Pioneer placed significant emphasis on new speaker technology to enhance the high definition experience. Reportedly, Pioneer is the first company to put an emphasis on the audio quality of its video products.
These new flat panel televisions were developed as part of Pioneer's Project KURO, which brings game-changing performance to consumers who demand only the best. With this introduction, Pioneer hopes to break away from the commoditization model of other manufacturers, placing focus on its premium position in the market.
The new plasma HDTVs with HDMI 1.3 connectivity includes four models in the Pioneer line and four models in the Elite line. In total, each line will feature two 1080p models in 50-inch and 60-inch sizes, which will be available in September.
Pioneer PDP-4280HD 42-in. XGA resolution, $2,700
Pioneer PDP-5080HD 50-in. XGA resolution, $3,500
Pioneer PDP-5010FD 50-in. 1080p resolution, $5,000
Pioneer PDP-6010FD 60-in. 1080p resolution, $6,500
Elite PR0-950HD 42-in. XGA resolution, $3,200
Elite PR0-1150H 50-in. XGA resolution, $4,500
Elite PR0-110FD 50-in. 1080p resolution, $6,000
Elite PR0-150FD 60-in. 1080p resolution, $7,500