There were some interesting technology stories coming out of CEATEC 2007 this week. One in particular announcement from Dolby caught my attention. There were also some key chipset introductions -- specifically from companies like Analog Devices. At the same time, I was doing research on large-screen displays and found some interesting results.
At CEATEC, Dolby Laboratories, Inc. unveiled details of its new dynamic range imaging technologies, Dolby Contrast and Dolby Vision. Dolby Contrast provides dramatically enhanced contrast, while Dolby Vision combines dramatically enhanced contrast with extended brightness and dynamic range for LCD televisions with LED backlighting technology. Up until this time, Dolby has been strickly a company dealing with all types sound/surround processing and noise reduction. While its probably the most well known for Dolby Pro Logic and Dolby Digital, the company is now branching out to video processing.
So, companies that offer video processing chipsets, better take notice. Dolby is now talking with display manufacturers to incorporate their processing chipsets into upscale TVs. And, don't be surprised to that Dolby would also be talking to all of the audio companies as well to incorporate their video processing technology in to A/V Receiver and A/V Processors.
Another story that came out this week was from Analog Devices, who formally introduced their new Advantiv portfolio of advanced television solutions helps consumer equipment manufacturers clear these and other technical hurdles by supplying the industry's most comprehensive line of high-performance audio, video, display, and HDMI-compliant connectivity solutions. Of course, what's surprising is that analog technology is the key to creating the immersive, life-like high-definition (HD) experience desired by most.
I was also surprised this week to find out that there are around 15 or so models with screen resolutions of 70-inches or greater. While many think that if a person wants a really large display, they automatically go to a front video projector. Well, apparently it's not true. Companies like Sony and Samsung now offer 70-inch LCD HDTVs, and Sharp has an 108-in. model in the wings for early 2008. In terms of plasma, LG says that its 71-in. model is very popular, and Panasonic has been selling their 103-in. displays in both the consumer and professional markets. Runco, who has been known for its video projectors, have just announced that it is beginning shipping their 103-in. plasma this month. While not inexpensive, these displays are technological marvels.
Of course, flat-panel is not the only display technologies utilized for large-screen displays. Companies like Sony, Samsung, JVC, and Mitsubishi now offer between 70-in and 73-in rear projection MicroDisplays -- all with 1080p image quality. These models utilize technologies like DLP and LCoS (Sony's version is SXRD and JVC's version is HD-ILA), image quality is quite good. And, according to market research from companies like Quixel, DisplaySearch, and Pacific Media, the general consensus is that for displays 60-in. +, the market will grow year-to-year by at least 200-percent through 2010.