It's more than a bit ironic to see a small remnant of the once-dominant RCA brand returning to the United States. Last week it was announced that Audiovox will be purchasing from Thomson what's left of the RCA audio-video brand, following the sale several years ago of the television business to a manufacturer in China. (See Thomson sells remainder of legendary RCA brand, exits worldwide consumer audio-video business.)
Knowing nothing about the underlying financials, but knowing something about the RCA legend and the psyche of American consumers, I'd say Audiovox got a bargain, for less than $20 million, they've got the RCA logo. It's a topsy-turvy time in the TV world, with new brands of flat panel displays grabbing substantial market share virtually overnight. But at the same time, American baby boomers yearn for the old familiar brands, and there's a renaissance of all sorts of "classic" brands being marketed, or re-marketed.
RCA -- the Radio Corporation of America -- had its roots in the New York/New Jersey metropolitan area in the earliest days of radio broadcasting. They owned the first TV station in the U.S. Against this backdrop, the return of a small piece of RCA to the New York area is a somewhat bittersweet welcome home. In any event, we wish 'em well, and hope to see Audiovox use the legendary RCA brand name boldly and wisely.