Knowing nothing about the underlying financials, but knowing something about the RCA legend and the psyche of American consumers, I'd say Audiovox got a bargain, for less than $20 million, they've got the RCA logo. It's a topsy-turvy time in the TV world, with new brands of flat panel displays grabbing substantial market share virtually overnight. But at the same time, American baby boomers yearn for the old familiar brands, and there's a renaissance of all sorts of "classic" brands being marketed, or re-marketed.
RCA -- the Radio Corporation of America -- had its roots in the New York/New Jersey metropolitan area in the earliest days of radio broadcasting. They owned the first TV station in the U.S. Against this backdrop, the return of a small piece of RCA to the New York area is a somewhat bittersweet welcome home. In any event, we wish 'em well, and hope to see Audiovox use the legendary RCA brand name boldly and wisely.
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.