Sales of 3DTV sets are predicted to grow to 28 million by 2012 -- up 9300% from 2007.
3-D movies have been around since the 1950s, but now for the first time 3DTV for home viewing is getting serious. According to Insight Media, sales of 3DTV sets will grow to 28 million by 2012 -- up some 9300% from 2007. And in 2009, some 36 major studio Hollywood films will be theatrically released in 3-D -- strong evidence of a growing pipeline of content for home 3DTV viewing.
There's just one thing missing from this rosy outlook, and that's a standard format for home 3DTV viewing. How are all those millions of 3DTVs going to receive their 3-D signals?
Less than a year since the high definition DVD format war ended, a new one appears to be erupting, as detailed in the excellent article, Can Hollywood bring 3DTV home? (this article is from the "print-exclusive" EETimes content, and is well worth dealing with the special browser!)
There are competing standards for practically every aspect of 3DTV, including of course the display technology itself, file formats, recording, encoding, and that thorny little question of deciding who is going to set the standards.
All the players may ultimately come together in harmonious agreement on a single set of standards -- but it's a bit hard to believe this will really happen. Not when "the next big thing" is at stake. I smell the next big video format war brewing.