Right on the heels of last week's vip demo 3-D football game (see Live 3-D football in theaters this week) comes news that the Fox Sports television network has announced plans to broadcast a second 3-D football game, and this time the public is invited.
The BCS (Bowl Championship Series) college football championship game in Miami on January 8 will be viewable at approximately 150 3-D equipped movie theaters across the U.S., as well as at the Consumer Electronics Show in Las Vegas. Fox Sports Chairman David Hill, speaking at the 3-D Entertainment Summit in Los Angeles, announced the plan (see AP report from 3-D Summit.)
So it now appears that consumers may actually have the opportunity to answer the question I posed here last week -- will they go to movie theaters to watch 3-D football?
Details of how much the theaters will charge consumers for the event, and precisely which theaters will participate are not yet available. However, given the time frame that most U.S. municipalities require for liquor license applications, and the fact that this 3-D football game is just a month away, it would appear fairly certain that beer will not be served in most theaters, creating -- as predicted here -- a true test of consumer priorities. Stay tuned.