According to a new report, published by Telecoms & Media, IPTV will grow by 1000% over the next 10 years. While this stat is impressive, the last sentence of the article is the one that's most important. The report's author, Adam Thomas says that IPTV must find a "compelling strategy" to compete with existing TV services. This includes low price points, the licensing of unique content and technical innovations."
That surely is the whole truth and nothing but the truth. Just ask all those CLECs that don't exist any more. In many markets around the world, those offering IPTV will be striving to capture customers from a base of people who already have cable or sattellite TV service. Drawing them away, or back in the case of telcos that have lost customers who've shut off their land line phones, is not going to be easy. And it certainly will take more than low price, which isn't a winning business model anyway.
At the heart of the challenge of providing compelling new IPTV services is the set top box and the middleware it supports, or depending on which side of the fence you sit on -- supports it. At 2 p.m. ET Wednesday Network Systems Designline and its sponsors Analog Devices Inc. and Freescale will host a resourceful Net Seminar titled Requirements Impacting Set Top Box Design. Click here to register. In addition to hearing subject matter experts address hot topics, attendees will have opportunity to ask questions of their own. Please join us!