It's looks as if the much-heralded "location-based services" are finally among us, at least if you're a Cingular Wireless customer. Thanks to AirIQ, Cingular's GSM/GPRS will be enabled by the start of 2006. AirIQ claims that all the necessary testing and regulatory requirements have been completed.
Now the question is, what do they do with this technology, and will the public accept it? My guess is that there will be some feeling out period to understand exactly what users want (and what they're willing to pay for). There's always the Big Brother theory, in which users don't want Cingular knowing where they are at all times. If we can overcome that, then there may be some benefit to the technology.
Things like local maps, local shopping and eating guides, etc., hold some potential. But only time will tell if this is a winning technology.