Are "mood phones" the next great thing?
Remember mood rings? Now we've got mood phones. Indian mobile services supplier Bharti Telesoft (www.bhartitelesoft.com)has developed what it's calling a Color Ring Back Tone solution.
Developed by Polyhedra (www.polyhedra.com), the technology uses a real-time database to derive its "moods." According to its developers, the database couples the benefits of an SQL database with built in fault-tolerance, data persistence, and event driven data change notification.
It's actually not as complex as it sounds. The Color Ring Back Tone solution lets users to vary their handset ring according to their mood, taste or current environment. You set the phone to display a particular color depending on who the incoming caller is.
While the technology is straightforward, the marketing potential is huge. Remember how many millions of moods rings were sold in the 1970s.