I've had more than a few readers write me to tell me to stop complaining. They're under the impression that all I ever do is complain. Well, that's not entirely true, although I have been accused of being a "half-empty" guy on more than one occasion. I'm about to make amends. One company that I wrote about recently, Spansion, is doing some things that I applaud them for. In a space that's quite crowded, and with a product line that often leaves razor-thin margins, Spansion has signed a pair of keys deals that should result in meaningful partnerships.
Earlier this month, I wrote about how Spansion, a supplier of flash-memory products, is working to enhance the SIM card that's in every GSM handset (Today's SIM card looks too much like yesterday's SIM card). And boy is that overdue.
The most recent news involving Spansion says that the company has partnered with Qualcomm Inc. and ARM to expand its offerings (Spansion partners to expand presence in handsets). The deals surround the company's logic-on-flash memory products.
What the company has done is license IP from ARM that allows it to integrate the ARM ARM7TDMI processor with its MirrorBit Flash memory on one die. The goal is to have "smart" memory that offers a higher value than the vanilla memory offered by competitors. The deal with Qualcomm pre-validates Spansion's flash memories for select reference designs being developed by Qualcomm.