Some interesting data crossed my desk the other day. According to the Bluetooth Special Interest Group (SIG), the average awareness of Bluetooth technology amongst consumers rose from 60% last year to 73% this year. My initial reaction was that this was a little high, so I did my own survey, albeit a very unscientific one. My survey resulted in about a 40% awareness rate. The SIG used research firm Millward Brown for their global study, while I simply asked some folks around my office.
Regardless of the actual numbers, the truth is that awareness has risen. That comes from a few different sources. One is that most handsets, even those of the CDMA variety, are Bluetooth-enabled. So whether users are taking advantage of it or not, the technology is in their handsets, so they may have seen the logo on the box or read about it in a users' manual. The second source is that various non-headset products are starting to emerge, particularly in the form of stereo headphones. I reviewed a set recently, and was quite impressed with the quality (see "Which Bluetooth is under the hood").
If you're reading a blog on the Mobile Handset DesignLine, there's a good chance you know what Bluetooth is. But take your own informal survey and see what the results are. Send me those results and I'll compile them and see if our data jives with the SIG.
CORRECTION: In my blog from last week ("The never-ending two-year wait for fuel cells is over"), I wrote about Medis technologies and how it's producing a fuel cell for charging applications. I said that the company would be transferring its high-volume manufacturing to Asia, when in fact it's going to Ireland. Sorry for the confusion, and thanks to all those readers who helped straighten me out.