About a year ago, I was sitting in a New York City Hotel ballroom walking through an exhibit from Philips. During the day, I sat down with Philips then Semiconductor division, now NXP, and we had a discussion about near field communication (NFC) technology. In that demo, Philips showed me how NFC could be used to download movie trailers (in the case of Philips it was Chicken run) from billboards to a mobile phone.
But, movie trailers were just the tip of the iceberg. Coupons, special offers, credit card transactions, and more all came to life with NFC technology.
But, that was a year ago and real NFC adoption has yet to happen. And now, developers of Bluetooth are going to give NFC a run for their money. In a release yesterday, the Bluetooth SIG said that companies like Absolut, CBS, and Land Rover are leveraging file transfer to beam show clips from Bluetooth enabled billboards to interested people's mobile phones or PDAs.
Now it's tough to say whether users will actually use Bluetooth for billboard transfers. But, what it does show is that companies, like Philips and Sony, better make some strides quickly if they want NFC to gain adoption in the mobile.