Research and Markets just released a report: Mobile Media 2008: The Third Screen for Entertainment. The report highlights are fascinating. For example, did you know:
- According to Nokia, 25% of Entertainment on mobile devices will come from online communities by 2012
- More multimedia (audio and video-enabled) mobile phones (300 million) will be sold in 2008 than TV sets.
- Half the world's population--3.3 billion--now has a mobile phone subscription
- The rapid spread of broadband to homes caught many within the media and entertainment industry by surprise.
The 72-page report includes an overview of the industry delivering entertainment to mobile devices, profiling key players and providing a preview of what is likely to lie ahead. Findings are that the last remaining technology barriers include updating portable devices and the deployment of national networks.
The next five years will see the entertainment industry delivering content to always-on portable devices that individuals are expected to have at all times in their pocket or bag. Small screens and attention spans meet in what will be made-for-mobile content. The future will be interesting indeed. Hang on, it's supposed to move fast. For more information visit: Research and Markets.