ABI Research recently released two reports. The first claims that carriers are losing control over mobile content. The second states that by 2013 one in three phones sold will be a Smartphone. It seems that five years certainly is enough time for Smartphone market share to increase by an additional 5%.
The first report is more interesting to me as carriers continue to race to provide content, maybe taking a step back to look at where future revenues are apt to originate is in order. Citing that a user is more likely to watch a video from YouTube than a carrier-provided video, music is another that are either ripped CDs and sideloading (48%) vs. 33% purchased through carriers. Preloaded games and downloaded ringtones are more often carrier offerings.
Where carriers are expected to benefit as they continue to lose control of content, is in taking advantage of increased advertising-supported content delivery.
If you want to access ABI's mobile content survey results, go to an online Research Brief for reports on
respondents' preferences, activities, and patterns of non-business mobile phone use, with particular reference to multimedia content. The survey also explores respondents' attitudes to mobile marketing, advertising, and privacy issues.