On one hand companies want to protect the environment, on the other hand it seems that the cost of going green may be truly prohibitive.
According to ABI Research, the pressure on mobile handset vendors is there to create environmentally friendly products. Yet, other than Nokia and Samsung, few handset manufacturers have the scale necessary to pull it off with a line of green phones. These vendors adhere to compliance and adding green elements when possible. Scale, however, really does tip the proverbial scale as to how green is approached.
ABI notes that although handset-recycling programs exist, fewer than 5% of annual handset volume shipped returns by way of recycling or handset disposal programs.
ABI's Mobile Handset Green Initiatives report explores the issues, players, and initiatives in play, as well as regulatory requirements and other factors affecting the market.
ABI's Kevin Burden, sites a survey undertaken by Nokia in 2008 that indicates that 76% of respondents are more likely to buy phones from companies they consider environmentally responsible. How much information on being 'green' is put out there directly to consumers by the companies involved? Might not be financially easy, but if the survey is correct, it very well may be worth pursuing and shouting about those efforts.