There was an interesting press release from PopCap Games that finds that 57 percent of AT&T wireless customers play mobile games on their phones. The survey consisted to more than 1,100 people.
When you look at things like Apple's App Store or RIM's App World you can clearly see that there is a focus on gaming, even though the phones are capable of performing a wealth of business applications. I had a few thoughts on why this was first, most of the main business functions are pre-installed on the phones. You have things like Word and Excel readers already available. As well, the screen is not large enough to really be a replacement for a laptop so doing a fair amount of work on a mobile device would not be convenient.
Second, games are quick and easy. If you are waiting for a call or just trying to kill a bit of time you can start up a game and get distracted for a few minutes until you are ready to fully start your task. I just turned off Poker on my BlackBerry waiting for inspiration on what to write this blog about (nearly won the World Series). This easy start and stop methodology has been implemented in most mobile games where you don't need to spend hours sitting at one time to get immersed. You can stop the game at any point and do not feel like you are going to forget where you were at, even if you don't come back to it for a while.
Finally, phone technology and prices have made higher end phones available for a wider audience. As recently as a few years ago smart phones were targeted towards the business professional, and few other people had access to them. Today, the smart phone market is growing and made more accessible for everyone to enjoy. This opens up a demographic beyond business purposes, and makes for a wider market, where games are enjoyed.
So what about you? Is your phone off limits for anything other than calls and business purposes, or do you fill up your memory space with games?