Leading edge designs need the successful integration of design, mask, process, and package skills in order to meet their target functionality, schedule, and cost objectives. EDA vendors, who once could be successful simply by developing a better than average solution to a specific problem, must now worry about how their products integrate with the rest of the tools engineers require.
Design for Manufacturing (DFM) should really be renamed Manufacturing Aware Design (MAD), since that is the direction most engineers feel driven by the complexity of the task and the schedule and cost constraints.
At DAC I told Rajeev Madhavan, CEO of Magma Design Automation, that I pictured in my mind Dr. Moore shoving a bunch of designers into padded rooms to minimize injuries. The EDA industry needs to work not only on better padding and more sedatives, but must address the causes of the madness. Design methods are just as important as the tools, as the 43rd DAC has shown.
Gary Smith startled the audience at the Gartner Dataquest seminar that traditionally kickoff DAC, by stating: "It is the software, stupid". I disagree. It is design chain management, and it is not for the stupids.