Although some press releases never make it to the News section, their contents are important.
I hear it was a quiet week in Lake Wobegon and that mood reflected on our industry as well. No major acquisitions, no cornerstone product announcements, and no scandals. Well, there almost was one, what with John Cooley reporting an ingenious experiment performed by Mike Meredith of Forte Design at DAC. Unfortunately what could have provided us with fundamental knowledge of DAC's logistics was flawed beyond repairs by the experimental subject lack of time awareness. Look here for the gory details.
And speaking of DAC, its Automotive theme has been misunderstood, minimized, and even cited as the major reason for the slightly diminished attendance figures. Yet, Embedded Computing Design just reported in its July newsletter that car electronics is the fastest-growing electronic market segment in Germany. And those Germans know a few things about passenger automobiles. You can read the entire story here.
Memcon 2007 is just over and Denali Software can congratulate itself on another successful event. If you missed it you can read the conference proceedings and even hear some webcasts of some of the conference's events here.
And finally, just to once again re-iterate that networking is the best way to get a job, I received a press release that announces that Peggy Hersher has joined Xoomys as an advisor. Raul Camposano, who obviously has a long memory, has reached out and secured the help of a key employee and colleague in the early days of Synopsys. This also proves that one may try to leave EDA, but the siren song will eventually bring us back. We all love to work hard and complain that the world just does not appreciate or understand our contributions to progress. Penny, whose full time job is in serving the investment community as president and CEO at FirstRain, obviously found that job not painful enough. Welcome back Penny.