Have you ever wondered where people come up with product names? I have just found an article ( How Bluetooth got its name ) that provided the answer. And I must say I would never have guessed it5 came from a Danish king!
Where, for example did Mentor find the name for its simulation platform, Questa? I would guess an effort to "uniquefy" the word Quest, but in act 1 of Verdi's opera Rigoletto the Duke sings: "Questa o quella, per me pari sono" that means "This or that girl are the same to me". I know not many are afflicted with "operatis singularis" like me, but I haven't been able to get the aria out of my head every time I have to deal with Mentor's simulation products.
And what about Magma's new Hydra floorplanning and physical optimization product? Hydra was a terrifying monster with many heads that lived in the swamps near the ancient city of Lerna. It was finally killed by Hercules as part of one of his famous twelve labors. Do we really need another monster in our development cycle? What is really puzzling is that Hydra has absolutely nothing to do with volcanism!
Cadence decided to call its digital IC design platform "Encounter" without probably never consulting a dictionary. If you do you will find that the word most commonly is used to either describe a brief, unexpected meeting, or an armed conflict. Does Cadence really mean to send its customers into unexpected dangerous confrontations with their designs?
Do you have a name of an EDA product you would like to comment about?
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