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Bloggers show feathers at ICCAD

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JamesColgan
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re: Bloggers show feathers at ICCAD
JamesColgan   11/18/2008 9:53:45 PM
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Hi Lou, Interesting point about web 2.0 not being mass communication. I guess I'd put it this way - web 2.0 CAN be mass communication if your target audience is large enough and homogeneous enough (ie. you hit the numbers with a tailored message). However, as you're holding one-to-many and many-to-many interactions a message CAN be more highly targeted and tuned over time for market segments (ie. not vanilla and so not strictly associated with "mass communication"). ie. Quality over quantity. Is that what you're referring to? As a data point, according to compete.com techcrunch.com received over 1.5M unique visitors and barackobama.com received over 8.5M uniques in October alone. From many perspectives I'd classify this as Mass Communication. Do these exceptions prove the rule though?

Lou Covey
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re: Bloggers show feathers at ICCAD
Lou Covey   11/18/2008 7:02:32 PM
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I think James idea has some merit just because it would be fun to actually recognize some of the hard work that goes into this stuff, as opposed to all the negative news going on in the industry. And I have to agree with Gabe regarding professionalism, and the lack thereof, within the blogging community. Just having a computer and a blog site doesn't make you an effective communicator any more than having lunch at a McDonald's makes you a hamburger. Social media is a communication mechanism, not communication itself. You still need to develop effective writing for successfully communication. However, the issue of community is as important as the ability to communicate. Traditional journalism is still, very much, a one-way street. Yes the journalist "listens" to what is going and then writes his interpretation of what he has heard, but the journalist's view is under a time delay. And any objection to the viewpoint is considered more of an annoyance than input. Social media creates a real dialog between the communicator and the audience and THAT is the essence of Web 2.0: real-time interaction that MUST be considered as part of the real story. That's what a lot of journalists miss, and, in fact, most bloggers miss. Social media is not a bully pulpit, but a dinner table. it requires transparency and interaction. Bu there is one thing that everyone misses in Web 2.0. It is NOT a tool of MASS communication. The real value of social media is being able to connect directly to a larger circle of people, but still not a large circle. A good commercial blog should have between 500 and 1000 regular readers. Those readers each connect with 6 other people daily. In the EDA world, that's huge. So a small, trusted audience, with transparent, two-way communication, artfully crafted, is what makes a successful blog.

JamesColgan
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re: Bloggers show feathers at ICCAD
JamesColgan   11/18/2008 7:53:38 AM
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Hello Gabe, Great to see this discussion taken online. It would be wonderful to see the topic fleshed out through the medium under discussion! Initially I wasn't sure about you wanting to categorize bloggers and what we could gain from it. However, your comments got me thinking about the debate around authors and the advent of the paperback format. Quality is recognized by the reader through content - not the format in which it is presented. Another dead-end? No, there may be some lessons to draw from the literary world. The reason the Bloggers BoF got together was to pool knowledge and to improve through exchange. Also, one of the big unasked questions for many bloggers is, "how do you support the activity financially?". Most recognize that an EDA blog is not a path to Easy Street, and it's not their "day job" anyway. But there's something we could do here to promote "best practices", better serve the industry and encourage the bloggers to keep up the good work. The EDA Blog "Pulitzer" - As with the Pulitzer, we divide it up into meaningful categories. - There is a panel of judges and a nomination process. The panel needs to be mixed, but must have someone with professional writing training and experience. - There needs to be sponsors drawn from industry. - The winners to be announced at DAC What do you think? Looks like something you and your publication could champion! (To add to your thinking about web 2.0 and the EDA industry, see my latest blog post.)

DFT Digest
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re: Bloggers show feathers at ICCAD
DFT Digest   11/18/2008 5:55:58 AM
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Hi Gabe: As I started to read your article I was preparing for a little steam to be emanating from my ears, because anything I've ever seen you write about bloggers has been a bit condescending. This article was no exception, but I have to say, I'm on board with your conclusion. I wasn't able to attend the BoF at ICCAD, but I was at the first one, at DAC, and the same semantics battle took place there. I was hoping to hear that we'd gotten beyond that. Any successful blogger will tell you that a blog's success is built on compelling content. Social media is a tool to bring new readers to that content. If you believe that a class in journalism or composition will guarantee something worth reading, that's fine, but I prefer reading someone who displays knowledge and passion for a subject, rather than someone paid to cover it. The other characteristic successful bloggers (popular, widely read, frequently commented), is a highly developed sense of community. Many belong to blogging networks and/or publish blogs with several authors, which keeps varied content coming regularly. EDA bloggers aren't there yet. But when it happens, I think it could be a very good thing for the industry

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