I'm positive that when Janis Joplin sang "Oh Lord, won't you buy me a Mercedes Benz," she had no idea one day car dealerships would use RFID to track and locate cars on their lots.
(Disclaimer: I have no idea what the characters say in the YouTube video clip, but I do think the visuals and sound were done well.)
RMB of Atlanta, Ga., did just that. The deployment includes MyDealerLot kit with AeroScout real-time location technology for outdoor parts tracking, choke point monitoring, and integrated KEYper System's touch-screen key management system. In an interview on the software company's Website you can read how sales consultants at RBM quickly locate vehicles on the eight-acre sales lot because it gives them the exact location where they can locate the car.
The Web-based system relies on RFID and the dealership's existing network to provide a real-time and accurate account of physical inventory to help the dealership drive sales.