Will Nokia build a short-range near field communications (NFC) payment system into the new Nokia Theater L.A. Live complex set to open Oct. 18?
Nokia Theatre L.A. Live, a Los Angeles music venue, will open this week with Eagles and Dixie Chicks on stage.
At the pre-show event for invited analysts and press (me), Nokia will demonstrate features on its phones, such as music, video and short-range near field communication (NFC) technology, which lets consumers make purchases from the phone. It provides a cashless payment system.
Nokia has done NFC trials with MasterCard and Visa where they build a reader into one of their cellular phones and embed a chip with information in a poster. Holding the Nokia phone close to the poster allows the concertgoer to download information to their phone.
Pro-sports fans in Atlanta tested the mobile applications supported by NFC technology that allowed them to make purchases and download mobile content with the Nokia 3220 cellular phone. Is L.A. next?
AEG developed the downtown Los Angeles sports and entertainment complex, a 4-million-square-foot development adjoining Staples Center, home of the Lakers basketball team, and The Los Angeles Convention Center.
The $100 million state-of-the-art acoustics and wireless venue sits 7,100 concert goers. In September 2008, Club Nokia opens in the L.A. Live complex that sits 2,000 patrons, complete with rooftop observation area.