Bar codes are making a comeback. Well sort of. They're not your traditional bar code.
I had an opportunity to speak with execs at a Long Beach, Calif.-based advertising agency attempting to cozy-up to tech companies in an effort to influence product development for QR code, EZCode and Data Matrix. The ad execs track advertising and marketing trends across Asia and believe QR code, a mobile phone 2-D bar code system made popular in Japan, will take the U.S. by storm.
They may have a point. Europe and most of Asia rely on QR Code. In the U.S. the phones only read EZCode. Similar to QR code, ScanLife, the technology behind Sprints ads that recently began appearing in print, allows you to download EZCode software onto your phone. From there you can transmit information from a poster or ad onto your phone, similar to the way you would use near field communications (NFC) technology. Only this works with 2D bar codes.
ScanLife supports Alltel, Sprint, T-Mobile and Verizon, along with a list of phones such as Motorola Q, Palm Treo 700p, and Palm Treo 700WX.