Scanbuy, a mobile marketing solutions company, made its ScanLife 2-D barcode application for Apple's iPhone available Wednesday at the iPhone App Store for free.
The technology doesn't rely on RFID or NFC, but rather uses the phone's camera to give consumers information without searching the Web by keyword or typing in a lengthy URL.
Consumers also can create and scan Personal EZcodes as links to blogs or networking sites by registering an account at Scanbuy.
ScanLife can launch any URL address. With Wi-Fi access, the application can also send a user directly to an iTunes page to preview and purchase a specific song or to watch a video on YouTube.
Many consumer package goods (CPGs) companies are looking at augmenting technology deployments with 2-D barcodes. The 2-D application also fits well with the pharmaceutical industry, because the barcodes can alert consumers of conflicting medications and provide other critical information.
Discover why CPGs are looking at 2-D barcodes and find out how you might integrate the technology with RFID or NFC.
Jonathan Bulkeley, Scanbuy CEO, plans to participate on a panel at RFID World 2008 in Las Vegas on Sept. 9, along with representatives from Kanematsu USA, AIM Global, GS1 (EPCglobal,) and a surprise brand.