Consumer-facing RFID applications have started to become more obvious. I think manufacturers like Estee Lauder and Ford are less fearful of privacy stigmas behind the technology and more interested in what it can achieve.
Here are some interesting articles that have run across the Web in the past week.
Retail stores continue to rollout consumer-facing RFID applications to attract buyers. The signagelive-enabled Estee Lauder Lab Series for Men RFID solution installed by Lime-IT in the House of Fraser store in London has lured 800 customer in the first two days. Using RFID, videos are played on digital signs above the fixture when customers pick up different products.
AOL Consumer Advisor, Regina Lewis, warns holiday shoppers to read the fine print when returning or exchanging those online purchases. Most retailers selling online now include smart labels with barcodes and RFID tags that affix to packaging.
Ford heavy duty trucks rollout with Ford's Work Solutions program that offers broadband-capable in-dash computer Tool Link RFID tracking, and Crew Chief telematics and diagnostics.
Mondi Corrugated Packaging has developed a process to add RFID labels to corrugated boxes.
Europe and the U.S. account for nearly 75% of the global RFID technology market, according to Global Industry Analysts. The U.S. RFID tag market should exceed $3.9 billion in the U.S. by 2010. Sales from use of RFID technology in security and access control in Asia-Pacific are expected to reach $469 million by 2010. Germany represents the largest European market for RFID technology, accounting for 29% of market share