Advertising has been cozing-up to RFID and NFC.
Raise your hand if you tweet on Twitter. For those who don't know the microblogging site, allow me to introduce you.
It appears that Richard Ting, ECD, mobile and emerging platforms at digital ad agency R/GA, has been testing Alcatel-Lucent's touchatag on Twitter. Creators of touchaTag, an online RFID service, enables developers and Internet-savvy customers to create one-touch application that connect to the Web.
In this case, the items are connected to Twitter. When first announced in late 2008, Alcatel-Lucent's tag and reader targeted consumers through business applications. Now the company has sharpened its focus and relaunched with the ability to read 2D bar codes, also known as QR codes.