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U.S designers watch out: Renesas signals may influence you

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_hm
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CEO
re: U.S designers watch out: Renesas signals may influence you
_hm   10/14/2010 2:13:58 PM
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Renesas may look after 32 main customers and add 320 more. However, will they help freelance small scale designers? Will they be equally responsive to them in providing with quick samples and other low cost development tools? Their pioneering designs do significantly contribute to overall sales of company. Sometime company do announces new strategies, however, when you call actual applications and marketing engineers, you get luke warm response and as designer you go back to your original vendors with much more reliable support. I wish Renesas does put all efforts to support their announcement and we will eagerly watch for results in due course.

patrick.mannion
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Staff
re: U.S designers watch out: Renesas signals may influence you
patrick.mannion   10/13/2010 10:41:45 PM
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Renesas put on a good conference and is really coming out of the NEC merger and integration stage with strategy and techno guns blazing. I was looking for more on MEMS in general, and was a bit disappointed that displays were focused on 3-D. While it's definitely intriguing, I'm not a huge fan of 3-D just yet, in terms of the user experience. The big bottleneck remains in mobiles where displaying the available information, especially with 3G proliferating, is problematic. So there's more potential in getting mobile devices to connect to any locally available display or monitor, as well as in flexible, rollout displays. Just some quick takeaways. Overall, Renesas seems to have a good plan, but the ability to influence and support designers outside Japan -- specifically in the U.S. -- is clearly critical here.

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