Just to set the scene, you may recall that a few weeks ago I posted a blog featuring some funny EDA-related videos, including the award-winning Amadeus offering from cadence Design Systems in 1989 and the more-recent Dave Goes Nuts skit from Altium.
As a result of that blog, I received all sorts of suggestions for interesting videos and animations. This sparked a follow-up blog in which we were introduced to the Rockwell Retro Encabulator and the oh-so-real I want my widgets now!
Have you ever seen that television program Pitchmen featuring infomercial kings Anthony "Sully" Sullivan his (sadly now deceased) partner Billy Mays. Once you have, it gives you a much better understanding for all of the research and hard work that’s involved.
Of course success leads to competition, so you’ve probably seen the “other infomercial guy” – Vince Shlomi (aka “The ShamWow Guy” aka “You're Gonna Love My Nuts”).
Well, I just received an email from Brian Kiernan, who is the Corporate Communications Manager over at Lattice Semiconductor. Brian pointed me at a really funny video on YouTube.
The star of this video is a Lattice employee who really looks and acts and talks like the ShamWow Guy. In this case, the video is all about Lattice’s recently-announced MachX02, which Lattice bill as “The Do-It-All PLD” (Click Here to see my MachX02 product review).
This is really “tongue-in-cheek” – I love the “state-of-the-art displays” and the part where he shows how the MachX02 can “fix your jitter problems.” And I laughed out loud when he throws a cell phone that bounces off-screen and you hear a groan and he says “Oooh, that’s going to leave a mark!”
Then you see some other folks – all Lattice employees (many of whom I’ve met on occasion, which makes it even more fun for me). As you’ll see, there’s a bit about what they call “Smockie’s” that look like those “Snuggies” you see advertised on TV.
At the end of the video they invite you to visit www.latticesemi.com/xo2
and search for “Smockie”. Of course I couldn’t resist – so I bounced over there to check it out. I’m not going to tell you any more… you’ll just have to see for yourself.
In summary, I am very, very impressed. This is a low-budget production that was a lot of fun and still manages to get the message across and pull folks over to Lattice's website. Hopefully we'll see more videos like this in the future...