Remember the good old days of DOS, when you could open command.com with a simple text editor and find the line with the dreaded "Abort, Retry, Fail" message.
Unwary users were so supprised to see "You're F!*%ed" or some such. And no ammount of rebooting would solve the problem.
Are you seeing this newborn love among "makers," board vendors, and chip companies? What mystifies me is not so much the love part, but how anyone could eventually mistake this infatuation for good business.