Remember the good old days of DOS, when you could open command.com with a simple text editor and find the line with the dreaded "Abort, Retry, Fail" message.
Unwary users were so supprised to see "You're F!*%ed" or some such. And no ammount of rebooting would solve the problem.
A company needs to create a repeatable sales process to grow and thrive. This means a template for a successful customer engagement can be described and taught to new team members, who are expected to become productive in a few months.