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Two myths: "there is a Santa Claus"; and "ESC is only about software and tools".

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Sheetal.Pandey
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Manager
re: Two myths: "there is a Santa Claus"; and "ESC is only about software and tools".
Sheetal.Pandey   5/6/2011 7:11:12 PM
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I enjoy attending these conferences, you make really good contacts here.Although everyone just sells their stuff but its good learning.

garydpdx
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CEO
re: Two myths: "there is a Santa Claus"; and "ESC is only about software and tools".
garydpdx   5/6/2011 6:46:28 PM
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I would be interested in attending Chicago or Boston or the 2012 Silicon Valley show if there is more chip design (SoC or FPGA) content. Most of the semi action when I was last there (2008) was oriented towards system-level designers (I don't mean ESL!). Mentor has always been there, with its Embedded Systems division, but it was Cadence introducing their System Development Suite that got me curious about how the ESC focus has changed.

Duane Benson
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re: Two myths: "there is a Santa Claus"; and "ESC is only about software and tools".
Duane Benson   5/5/2011 6:51:52 AM
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To me, from the perspective of my booth, I'd say it's pretty evenly matched between hardware and software with (this year) a small percentage of T-rex mixed in.

Rick_Hille
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CEO
re: Two myths: "there is a Santa Claus"; and "ESC is only about software and tools".
Rick_Hille   5/4/2011 4:03:48 PM
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I used to visit ESC in San Jose every year from late 90's until the post-Y2K tech bubble burst. Back then, it was an excellent mixture of semiconductors, systems, hardware, OS software, dev tools, and services. I haven't been to one for a decade; glad to hear it hasn't morphed into mostly software and dev tools from the predominantly semi theme it had back then. It reminds me of the now defunct, ostensibly named "Ottawa Hi-Tech Show" in my city. Towards its final years, there was a distinct thinning of the exciting semiconductor and systems presenters. I stopped going when I began to see it as the "Ottawa Connector Show".

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