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To vendors: where’s your ‘community’ spirit?

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ChrisGammell
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re: To vendors: where’s your ‘community’ spirit?
ChrisGammell   8/22/2011 1:30:44 PM
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Hey Junko, Please, call me Chris ;-). I'd definitely be interested to how much visibility an executive might have on a story like this. I'm sure some of your readers are executives, but I doubt any of them would ever jump right in and discuss plans. If they do, more power to them; but I'm guessing they wouldn't be executives long if they slipped up, boards don't seem to be forgiving about that sort of thing. Nor the SEC if it affects stock prices and future knowledge...

ChrisGammell
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re: To vendors: where’s your ‘community’ spirit?
ChrisGammell   8/22/2011 1:28:25 PM
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Totally agree. If they're going to talk the talk, they need to walk the walk. I think most times, vendors believe "social media" and "engaging customers" means that people should visit THEIR site and stay there. Nope, doesn't work like that. I get my news and opinion from lots of places and the vendor's website usually isn't one of them. Datasheets and press releases, maybe; but not honest opinion or heaven forbid...speculation about the future of the company!

Raghuraman
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re: To vendors: where’s your ‘community’ spirit?
Raghuraman   8/22/2011 3:24:56 AM
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Intel has tried to 'diversify' for years if not decades now. Have they succeeded in doing anything in say Wireless or RF? Intel has conducted so many seminars and talks on 'Intel software' about some IDE which they want users to use for their C or C++ programs. My goodness! many users are in C# or J2EE or .Net environment and here is Intel talking of C and C++. The same is true for 'embedded systems'. I hardly see any ripple, forget splash, caused by Intel! I am not sure if TI is in such a bad state to sell their OMAP division but even then is OMAP a necessity? :o

Rob De
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re: To vendors: where’s your ‘community’ spirit?
Rob De   8/19/2011 9:26:46 PM
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Junko: Wow. Yowzers! It is a good thing that I couldn’t open this page earlier today. This way I can see both your posts! One thing to note is that I said there is a continuum in the conversation. Engineer to Engineer conversations do indeed include business subject but it is their business area. I’ve seen passionate discussions for example on things like standards. But when it comes to speculating who will acquire whom, unless they work for either of those companies… “who cares”. [Now that is an extreme statement, and said for effect to get a point across.] In think then that there is community spirit with many vendors. I also know there are more lurkers than contributors. Maybe that is the issue as one becomes more senior in a company, we lurk more than contribute because what we may say needs to be more managed. We need to watch out for those following posts where someone may slam us for providing our transparent perspective :). [[For transparency sake, I no longer work for a competitor of TI nor do I work for TI. As a high tech marketer, my passion continues on figuring out how to deliver to my customers what information they need when they need it for them to be successful. If that delivery path is through a community… I’m there!]]

Duane Benson
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re: To vendors: where’s your ‘community’ spirit?
Duane Benson   8/19/2011 6:13:42 PM
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Ti has done a few things right in the arena of community and engagement. Take the Beagleboard, for example (an open source OMAP ARM single board computer). They created a group to design and support the board. Both Gerald Coley and Jason Kridner, the designers of the Beagleboard, regularly chime in on the community that's been built around that program. When I was in need of information, both guys were quick to respond and very through. I'd call it an example of how to to community and engagement right.

junko.yoshida
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re: To vendors: where’s your ‘community’ spirit?
junko.yoshida   8/19/2011 2:33:44 PM
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That said, I do appreciate your chiming in, Rob De. Seriously. I am glad you made your case. You are a brave soul! And that's why I always respect you.

junko.yoshida
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re: To vendors: where’s your ‘community’ spirit?
junko.yoshida   8/19/2011 2:27:05 PM
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Wow, I like your conspiracy theory here. Yeah, who knows, right? But to be clear, our editors are all very mindful of what comes to our way, who is trying to spin us. That's what a professional journalist is paid for. Of course, we are not always right and we may fall for that "spin" once in a while. But again, I must say there lies in the real difference between an independent journalist (not paid by a specific vendor) and some bloggers -- not all, but some -- (paid by a vendor, whose purppose is in "planting" certain stories.) We fight for it every day.

junko.yoshida
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re: To vendors: where’s your ‘community’ spirit?
junko.yoshida   8/19/2011 2:21:16 PM
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Come on, Rob De. Your points are well taken, but here's the thing. To box in engineers and to limit their engineer-to-engineer conversation (or peer-to-peer conversation)on technical matters in a forum are not the way to go. As we all know too well, technology and busines decisions are always intertwined. To tell engineers that they should only focus on engineering but not on business matters is insulting. Let an engineer be a whole person who is interested in many aspects of life and work. Many executives in the electronics industry were engineers once. Every engineeer should have opinions and understandings about where their technologies are going to be used and what that market look like.

Rob De
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re: To vendors: where’s your ‘community’ spirit?
Rob De   8/19/2011 1:31:48 PM
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As discussed above, there are multiple levels of conversations that need to be had in customer engagements. It is a continuum where at one side the discussion is deep technical and on the other end is business only. My experience is that technical forums have the best conversation. It is here where problems and solutions are shared day-in and day-out. It is very transactional but meets the needs of both sides of the conversation. The business conversation is a bit more complex and unfortunately in large companies may require internal discussions across a broad group before a single response can be made. It gets more complex if a discussion may cause the FTC to express concerns about statements that significantly impact the market. I think when us marketing people talk about community and engagement, we are talking about at the engineer to engineer transactional level. Now maybe these discussions aren’t the exciting news items, but they are the place we (vendors) can be comfortable discussing in a transparent way.

_hm
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CEO
re: To vendors: where’s your ‘community’ spirit?
_hm   8/19/2011 3:59:04 AM
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“community” and “engagement" is very good for commerical part. However, on in-depth technical discussion from compenents to systems, there is lot of scope to improve from both community and vendor participation.

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