The major test and measurement vendors showed that "embedded" is an important opportunity for them.
As expected, the just-concluded Embedded Systems Conference in Boston has lots of software tools, debuggers, compilers, and code optimizers. But there's more to ESC than just software.
Walking the conference floor, I saw lots of hardware—and I mean real hardware: power supplies, heat sinks, heat pipes, fans, chassis assemblies, and more. I also saw that the major test and measurement vendors had substantial presence?: Agilent, Tektronix, Rhode & Schwarz, and LeCroy.
Why ESC? I asked the various booth representatives and the answers were pretty much along these lines: with the enormous growth in applications for embedded systems, and the increases in performance (speed, resolution, data rates, bandwidth, accuracy) of such systems, embedded designers need high-end equipment. In other words, T&M vendors are going where the action is.
These vendors did not have small, "token" booths on the floor: they were large, well-staffed, and had lots of test gear so attendees could get some serious hands-on, try-it time. The photos don’t fully capture the situation: you'll have to extrapolate on your own.
Rohde & Schwarz