Max wants to have some fun on Friday’s and I am all for that. While Max trolls around for exciting stuff on the Internet, I will take a slightly different direction. I love looking at old patents, trademarks and general blunders that companies have made, and so I will present some of those each Friday.
I am going to start this week with a brand name that doesn’t really travel well. This one started life in Mexico, with a word that means nothing there. The name Bimbo.
Bimbo is a baker that entered the US in 1996. Now they are actually the largest bakery company in the US owning 6 of the top 12 brands. I also found out that Bimbo Bakeries is right here in town where I live – Beaverton, OR.
I also found out that most of the bread products I buy come from Bimbo! Buy Boboli pizza’s – bimbo, maybe Oroweat – Bimbo, Thomas’ English Bagels – Bimbo.
So I guess it smashes the old notion that a bimbo is an air head. Breads contain a large amount of air, and Bimbo is the largest seller of air in the US, and we buy air from Bimbo!
– keeping you covered
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