Many readers of this blog on EDA Designline will be able to remember when EDA coverage within EE Times was a big deal. It was staffed by some greater writers and editors and I am humbled to be amongst their ranks. It was about three months ago that I took over the helm and letís just say that the numbers were not looking pretty. The numbers I am talking about were readership, advertising rates, page views and basically everything that shows the health of a publication. What happens when those numbers fall too far? Well we found out today with Connected Planet, a publication that had been going for over 100 years, and today closed its doors.
So why is this important? Well quite frankly the EDA Designline could follow in its footsteps. UBM, the parent of EE Times, made it quite clear to me when they gave me the opportunity to take over as editor, that I had six months. six months to turn the ship around and make significant improvements in all of the important figures. I am now half way through that term and while the readership is going in the right direction and page views are increasing again after years of declines, I am not in the clear yet. So, as this year comes to a close and we have a new year about to start, I am very sincere when I ask - what can I do to make this publication better for you as readers and as advertisers? I rely on your support and in 2012 it is up to you to decide if dedicated coverage of the EDA industry continues or disappears within EE Times.
I wish you all a very happy holiday season and a prosperous New Year.
Brian Bailey Ė keeping you covered
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