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Failure to launch: Why Sony never got AirBoard off the ground

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D-FlipFlop
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re: Failure to launch: Why Sony never got AirBoard off the ground
D-FlipFlop   5/24/2012 7:04:12 PM
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Why does every report from Japan has to be a negative one? Don't they have anything left to cheer about? Just thinking out loud...

old account Frank Eory
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re: Failure to launch: Why Sony never got AirBoard off the ground
old account Frank Eory   5/24/2012 7:46:31 PM
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Allow me to address the flip side of your question by saying I can think of a few product developments from the old days at Motorola in which management tried to kill a project but certain engineers refused to let it die and it became a "skunk works" for awhile, only to later get resurrected, become a successful product and make some other manager a hero -- usually not the same manager who previously tried to kill it.

junko.yoshida
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re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 8:45:05 PM
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Frank, that's an ultimate triumph on the part of engineering teams -- outfoxing the manager! What was the project that survived?

junko.yoshida
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re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 8:48:42 PM
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Hi, D-FlipFlop. I apologize if it strikes you that I am intent on finding negative stories on Japan. Actually, I am not. But things are tough in Japan right now. Especially the nation's electronics industry. Hard to find a rosy picture right now.

D-FlipFlop
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re: Failure to launch: Why Sony never got AirBoard off the ground
D-FlipFlop   5/24/2012 8:59:30 PM
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That's all right. I know you always have good intentions! :)

junko.yoshida
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re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 9:11:30 PM
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How about Flip video camera? Probably not the best example, because it did see the light of the day. While everyone loved it, Cisco killed the project.

Bert22306
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re: Failure to launch: Why Sony never got AirBoard off the ground
Bert22306   5/24/2012 9:18:54 PM
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Take heart. Even if that Sony tablet could have survived, it would have been built in China anyway. Just like iPads. I agree that the price point was way off, though. I've certainly experienced clueless management that refused to invest development money in a product, and almost let it die. Fortunately for me, such managers do get replaced eventually, so it was a matter of keeping the product on life support until a better manager came along. And in my case, it was literally a case of cluelessness. An inability to see the product in the universe of similar, competing ones. On this Sont product specifically, I couldn't tell from the description whether it used standard Internet Protocol over WiFi, or some proprietary Sony scheme. The mention of "15 Mb/s max" confused me, as that is not a maximum of 802.11 a, or b, or g. So if Sony was trying to sell a proprietary solution, as they have done in other products at times, that might also have contributed to its low appeal.

junko.yoshida
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re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 9:56:03 PM
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yes, it was the proprietary thing. Sony was famous for going with proprietary solutions for a while... and you are right. It's not always a good thing.

junko.yoshida
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re: Failure to launch: Why Sony never got AirBoard off the ground
junko.yoshida   5/24/2012 9:58:40 PM
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I do love what you wrote. Keep the project on life support until you find a champion. Indeed. There's a real wisdom in there.

Bert22306
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re: Failure to launch: Why Sony never got AirBoard off the ground
Bert22306   5/24/2012 10:01:00 PM
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Aha. Well in that case, I would say that the product was doomed from the start. Even Apple knows better than to limit its products exclusively to its own web sites.

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