When do you finally throw your hands in the air and abandon mobile video viewing and downloads? According to Flash Networks’ Harmony Analytics Platform, subscribers that experience eight or more seconds of viewing stalls were 73% more likely to abandon viewing based on frustration. The study also reveals that an unleveled bandwidth playing field based on traffic congestion is partially to blame.
The study naturally was undertaken to figure out which optimization techniques such as dynamic rate adaptation, adaptive bit rate optimization, and multi-level transcoding would ensure smooth viewing so that Flash could implement the solution.
The Harmony platform pinpoints traffic congestion, affected subscribers, and the user experience of subscribers so that operators can manage service more promptly and proactively. It then reallocates bandwidth based on real issues of subscribers. Pretty cool.
I wish that someone would attack plain old mobile phone call quality, which seems to me to be getting increasingly worse—that’s where my frustration is—how about you?