Breaking News
Blog

Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 4   >   >>
Duane Benson
User Rank
Blogger
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
Duane Benson   6/27/2012 5:39:47 PM
NO RATINGS
I need a fraction of the power of my laptop when I'm on the road. But, I need that fraction to work well and be easy to use. A full feature set where every feature has a fraction of the utility of a full-machine will not cut it. A soft keyboard doesn't meet the easy to use part. As it is, I take my laptop, but it's heavy and too big to use on a plane even though it's not a particularly big laptop. I wouldn't expect a tablet to replace my laptop (or home desktop) for all purposes, but as a tool to watch movies or write with, it would be much more convenient than a full-size machine. I really don't expect any significant changes in the tablet landscape with Microsoft in it. Maybe they've put more utility into it than the other players have, but I doubt it. And, I'm sorry, but Windows8 is just ugly, in my opinion. I've used the preview version and the only conclusion I can draw is that not only am I not likely to find it easy enough to meet my useability requirements, but it's more likely to send me after an Android tablet or iPad if I finally decide to buy a tablet.

ReneCardenas
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
ReneCardenas   6/26/2012 6:34:28 PM
NO RATINGS
So MS better watch its back, since Google is not too far behind to cater to the data generators. I can wait to see MS Office vs. Open Source battle for users...

Traces
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
Traces   6/26/2012 12:04:37 PM
NO RATINGS
Why is M'soft making hardware? Ignoring the obvious issues of margins and Windows market share, have you seen what the PC hardware vendors are making? Seriously, the basic idea of user experience being important is lost on these people; they seem to think they can continue to knock together ill-fitting crapware and it'll sell.

mcjw
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
mcjw   6/26/2012 8:45:54 AM
NO RATINGS
The business model is based on the 30% cut (minus incentives for the most popular apps) in app store and media sales, much like CD, MD, VHS royalties. Except now the platform derives not just content, but more broadly apps and advertisement. Imagine Sony pushing the MiniDisc format, but delegating the Walkman hardware to Goldstar. Even if Microsoft has a higher BOM and lower economies of scale than others, I see their effort as an marquee presence (among other implications) and a free case study for all other OEMs. Think of it as the spearhead, but not the whole spear. Once the reputation is established and the ecosystem populated with hardware at multiple price-points, low-end buyers can settle for cut rate whitebox designs from Axxs and Axxr, while still benefiting Microsoft with apps, ads, and content purchases. So it's a bit like the Xbox/Inkjet pricing model, or VHS/DVD/Bluray. Lastly, most commentators and Junko talk specifically about the ARM version, while the really interesting device is the Pro. iOS and Windows RT has more limitations to drive you into the ecosystem (at least Microsoft has the decency to include memory card expansion, unlike Apple). Microsoft's problem is that Windows is too versatile: you can Adblock in Firefox, you can install open source software, you can use all 25GB of Skydrive, and you can pretty much do anything and not pay a cent to Microsoft (outside the OS license). So that will be the one I buy. With a LCD monitor, hard drive, power adapter, and keyboard mouse at home and work, I can take all the computing power I need anywhere, in a device 220 grams more than the iPad, usable in any position (modes), and perhaps "for recreation" buy some apps under RT, too.

Charles.Desassure
User Rank
Manager
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
Charles.Desassure   6/25/2012 1:03:21 AM
NO RATINGS
Well, I plan to purchase an Apple iPad at the end of the month. Microsoft is doing what other companies in the tablet field are doing...Playing the field to see what will work and what will not. We call it research, trust me; it will not impact Microsoft financial line.

arturi
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
arturi   6/24/2012 2:34:41 PM
NO RATINGS
At least Microsoft can now control the full user experience, just as Apple. With the Surface as a stable testbench for windows 8 I expect the user experience to be as good as in the Ipad. No excuses for blue screens of death anymore.

arturi
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
arturi   6/24/2012 2:32:37 PM
NO RATINGS
At least Microsoft can now control the full user experience, just as Apple. With the Surface as a stable testbench for windows 8 I expect the user experience to be as good as in the Ipad. No excuses for blue screens of death anymore.

IDontUseTheForumSoWhyAmIForc
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
IDontUseTheForumSoWhyAmIForc   6/22/2012 8:51:51 PM
NO RATINGS
A number of you managed to "see" and "get it". The biggest thing holding back tablets is the lack of an easy to use external keyboard. Pointing is done via your finger and I think we can all agree that this is a perfect replacement for a mouse. The tablet was never designed with typing long documents in mind. It is more akin to push technology where content is delivered to you but never stored or input. The ipad was merely a large, phone free, version of the iphone. Microsoft started from the other direction and created tablet from a laptop. I think they realized that not everyone buys tablets to watch movies and chat online. Some people actually wanted it to do something productive ... like make a document. Based on Junko's comments, the ipad is just a relaxing, do-nothing sort of device that is there to entertain you (ok, some liberties taken). But what is the percieved value from everyone else with one? Likely the same. If MS markets this correctly, they should appeal to power users and business types ... The simpliest way to sum it up is apple has positioned itself to appeal to the painter, poet and musician. MS is now going after the accountant, manager and engineer.

bolaji.ojo
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
bolaji.ojo   6/22/2012 8:31:19 PM
NO RATINGS
Getting the buyer to believe Microsoft Surface is a viable alternative to the iPad is key to successfully marketing the product.

D-FlipFlop
User Rank
Rookie
re: Zzzz…Microsoft 'Surface' tablet for the U.S. market is a yawn
D-FlipFlop   6/22/2012 5:46:32 PM
NO RATINGS
The entire article rests on the assumption that tablet market is saturated and that Microsoft won't be able to take away any share from Apple. It's a steep challenge, but not an impossible one. May be the mind barrier is the biggest challenge for Microsoft here. They need to do good job at brain washing people!

Page 1 / 4   >   >>
Flash Poll
Radio
LATEST ARCHIVED BROADCAST
EE Times editor Junko Yoshida grills two executives --Rick Walker, senior product marketing manager for IoT and home automation for CSR, and Jim Reich, CTO and co-founder at Palatehome.
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed