A mobile intelligence research company, Validas, just announced the results of what they call a dramatic study linking politics and wireless data consumption habits. Using their analytics engine called VERA, the company isolated average data consumption per wireless user across all states (plus Washington D.C). The sample size was 10,000 wireless bills.
When they overlaid the results onto a political map of the U.S. based on the last Presidential election, they say the results suggest that Americans of all parties consume wireless data similarly, and in that they find a trend related to the 2012 election.
Republicans vs. Democrats averaged 447 MB per month and 449 MB per month. The research firm indicates that of the Top 10 states with the most average data usage per person, six voted Democratic and four Republican in 2008. They consider that the swing states in the top 10 are Missouri (Republican - 539 MB average/person) and Virginia (Democratic – 654 MB average/person. Then they ask—“In splits like this, will the Presidency again go to whoever wins the swing state with greater average usage per person?"
I must tell you that I love analysis and the art of trying to figure out a rational way to predict results for just about anything. But, am I missing something here? How can any of this mean anything regarding the Presidential race? Can someone explain it to me?
In the meantime, I think tea leaves may be more accurate.