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Opinion: Relationships matter

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Brian Fuller2
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re: Opinion: Relationships matter
Brian Fuller2   7/30/2012 4:19:44 PM
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Nanette, nice piece. I'd add that perhaps the single greatest challenge in the ecosystem you describe is the pressure on professionals such as yourself to make announcements that aren't necessarily worth our readers' time. The pressure from the V- and C-suite to "make a splash" with a product "enhancement" is enormous, as you well know. This strains relationships with influencers and can, be extension, strain relationships with the core audience. This has always been a challenge in any business, but today where there's a lot of noise and (often) a weak signal, it's even more so.

Brian Fuller2
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re: Opinion: Relationships matter
Brian Fuller2   7/31/2012 6:02:05 PM
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No argument there, Rich. I think we're seeing it at this very moment, a time in which the media is being hollowed out and those who remain are under enormous pressure to just crank stuff out. When you have to crank stuff out, PR and marketing is more than willing to offer up their stuff. The optimist in me hopes that we'll find a better way to monetize editorial time to spend more time doing thoughtful, insightful stories (some of which may emanate from a PR call, others of which will emanate from our own gum-shoe work). The pessimist in me isn't so sure.

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