According to a just-released Harris Poll, 76% of car owners polled believe that in-car connectivity technologies are too distracting and dangerous. More than half (55%) think that automakers have taken technology for road use too far.
The poll involved 2,634 adults (18 and older). 1,991 own or lease a car, truck, minivan, or SUV. The poll took place during a one-week period—May 7 through Mary 15 by Harris Interactive.
A strong majority of car owners (62%) worried about how technology may interfere with their privacy, including where they go and their driving habits. Insurance rate increase potential based on in-car technology concerned 41%, and predictably was more of a concern with younger drivers.
While 61% of American car owners polled think of their cars as a haven and choose not to be connected while driving, more than half (58%) think that in-car connectivity makes driving more enjoyable and makes them feel safer (57%).
The conclusions of the poll indicates that, while safety and entertainment based on in-car connectivity are favored, privacy is a major concern.
According to Mike Chadsey, vice president and automotive solutions consultant, Harris Interactive, “…the fear of technology distraction seems to outweigh the other perceived benefits of having in-car connectivity options. Car makers should take note; depending on the generation of their target market, in-car connectivity can have influence on the buying decision, but too much of a good thing may just be too much…”
Here are some of the questions and results:
TABLE 1--CONNECTIVITY OPTIONS FOR CARS
"Today, many vehicles manufacturers offer many connectivity options for their vehicles. How much do you agree or disagree with the following statements about having these technologies in your vehicles?"
TABLE 2--CONNECTIVITY OPTIONS FOR CARS – by generation and gender
"Today, many vehicles manufacturers offer many connectivity options for their vehicles. How much do you agree or disagree with the following statements about having these technologies in your vehicles?" (Percentage saying "Strongly/Somewhat Agree")
TABLE 3--AVAILABILITY OF IN VEHICLE TECHNOLOGY ON NEXT CAR PURCHASE
"How much of an influence would the availability of in-vehicle technology features have on the car brands you will consider for your next purchase?"
There actually does seem to be a disconnect. From a technology point of view, we want to have access to more entertainment/connectivity options in our cars while we do know that the more we’re distracted, the greater the number of accidents.
Let’s take this poll a bit further. What do you think? Do you think that connectivity promotes safety, or threatens it? Are you more inclined to purchase your next car based on advanced connectivity features? Any concerns as to the ramifications on your insurance premium? Take a minute and post!