As expected, the Apple loyal began gathering outside stores to purchase the new iPhone 5. The real question is, why?
As expected, the Apple loyal began gathering outside stores to purchase the new iPhone 5. The real question is, why? This is a device that will likely be upstaged by any number of devices in coming months.
Even if you are a brand loyalist, you know the device will be sold for at least the next year before it is upstaged by a newer Apple product. In addition, the device can be pre-ordered online or purchased not only from Apple, but a plethora of wireless carriers.
So, what compels consumers to mass outside retail stores to purchase an electronic device?
[Get a 10% discount on ARM TechCon 2012 conference passes by using promo code EDIT. Click here to learn about the show and register.]
Unlike Black Friday, consumers will not benefit from a lower than normal price. Unlike an artistic performance, there is no unique experience. Unlike an Enzo Ferrari, there are not a limited number of products available. Unlike a Sotheby's auction, these are not priceless treasures. And unlike classic movies from Disney, these are not available for a limited engagement. So why in the world are some consumers so fanatic about the release of a new electronic device when we live in a connected society filled with electronic devices?
Unfortunately, this says more about our society than the products or companies reflected by the phenomena, and I don’t limit this to just Apple. In a world where global weather, energy, food, and water all threaten the fabric of our society and future existence, this demonstrates a misplaced value on objects. Just image what could be accomplished if the much energy, time, and resources could be dedicated to something better.