As Apple catches flak about the performance of the new mapping software on the iPhone 5, I am amazed some are linking this issue to the lack of Steve Jobs at the helm.
Many comments on the web have idolized Steve Job’s Apple as one focused on quality, yet everyone seems to forget the antenna fiasco with the iPhone 4. With the iPhone 4, Apple sold a substandard product and covered up the problem in many markets with a free phone case, rather than recalling the product and fixing the problem. And yes, this was under the direction of Steve Jobs.
Please don’t get me wrong. I think Steve Jobs was a brilliant man and deserves the credit for Apples’s success. But this is still the same company that Steve led and like any other high-tech company, no product can or will ever be perfect. When you deal with complex electronics components or devices you will inevitably be fixing bugs in both hardware and software. This is the very reason most technology companies shy away from publishing roadmaps and release dates.
The processors of the latest smartphones are among the most complex ever designed and the software is equally intricate. This is likely not the only issue Apple will deal with as people begin using the new iPhone with iOS6 and finding the quirks that the design team did not consider. This does not make the Apple staff any less competent than with the previous Apple products, both good and bad. It just makes them human.
In regard to the issue of substituting the Apple mapping software for the Google application, that might have been better timed when the application was more mature. However, it is always difficult to replace an application that has a dominant market share and is continually being improved. This is why Microsoft has been able to maintain such a dominant position with its Office productivity suite.
So, the iPhone 5 may not be bug free and the mapping software may not be as good as the alternative, but Apple has done what it does best in delivering a quality solution that includes a device, applications, and services through its wireless partners. This is still the same Apple that Steve Jobs built. And if you are still not convinced, please note that the average smartphone takes eighteen to twenty-four months to develop, which means Steve Jobs likely had an influence on some of the decisions made.