CAMPBELL, Calif.--In earlier days, Altera and Xilinx always evoked
an Ali-Frazier weigh-in, or something out of the Cold War. Sure,
there were other vendors in programmable logic, each gnawing on the
next guy's ankle, but Altera and Xilinx made a blood sport out of
Altera would make an announcement, and Xilinx would host a press
conference a day or two later to blast holes in it; Xilinx would
announce something and Altera would lob over mortar rounds. (The CEO of one of them once called
me to question the sanity of covering the other company's
announcement...the CEO!) We in the
middle of it, whether in publishing or market research, loved it
because it made for great copy.
Those were the days... fading fast into the mists.
[Get a 10% discount on ARM TechCon 2012 conference passes by using promo code EDIT. Click here to learn about the show and register.]
Last month, Altera gave a
inside the kimono to its 20-nm node, where the company
will offer 40-Gbps chip-to-chip and 28-Gbps backplane transceivers,
heterogeneous 3-D ICs featuring a high-speed chip-to-chip interface,
and next-generation DSP performance with the highest TFLOPs/watt.
Altera CTO Misha Burich offered the occasional tech comparison to
Xilinx, but tipped his cap in his competitor's direction when he
memory cube technology.
"You'll see both companies doing it and that's good for the whole
industry," Burich said in an interview.
"We want the supply chain to do as much as possible because that
drives costs down."
that is very true @reneCardenas...which is probably why we have Xilinx-Altera duo-poly...Atmel has a small niche and others like Tabula are trying but chances are small that they will join the big 2 because of teh sheer size of the investment required
But doesn't the sheer size and time required to establish a good tool ecosystem prevent others to join in the viable system solutions.
I wish other well, but see their chances very grim to raise to the level require to present any challenge.
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.