As Andy Grove famously said: "Only the paranoid survive."
On Nov. 9, 2012, we learned that Qualcomm overtook Intel in market capitalization. This is quite shocking news if one considers that Intel's revenue is almost three times that of Qualcomm and its net margin is more than twice that of Qualcomm. Clearly, investors evaluate Qualcomm using a different scale than they use for Intel, as is evidenced by Qualcomm's P/E of 20.12 vs. Intel's mere 9.07. EE Times explained it in an article that day stating:
"In the eyes of investors who have driven up its market capitalization, the fact that Qualcomm is a fabless company relieves it of the burden of having to invest billions of dollars each year in process development and wafer fabs." However, given that TSMC, a pure foundry, has a P/E of 15.67, it behooves us to look for another explanation. It's also worth noting that TSMC had a revenue growth of 2% in the last year, far less than Intel's 25.6%, and its net income actually went down vs. a net income growth by Intel of 213%!
My explanation is that this is all about IP strength. I will expand on this in the rest of this blog, but as prime evidence I offer SanDisk, which sports a P/E of 20.78 yet has continued to invest heavily, together with its partner Toshiba, in fab capacity upgrades.
Let's first look at the previous two decades as Intel grew consistently year after year while riding the PC business growth. During those years, the Intel + Microsoft team was the exclusive vendor in the PC "game." All others had to compete neck-to-neck in this fast-growing commodity market. And, as we all know, broad competition erodes margins and allows only the lowest-cost producer to achieve some profits. In the case of the PC, this erosion actually pushed out the market creator – IBM – which eventually exited the market and sold its business to Lenovo. The only real winners back then were Microsoft and Intel, who had pivotal differentiating IP. Yes, Intel had a licensor – AMD – but, as a licensor, AMD had to pay heavy royalties that impacted its profits and helped those of Intel.
Both Intel and Microsoft were able to leverage their unique IP into years of growth, becoming the largest companies in their field.
But being the largest today does not guarantee "tomorrow." Or, as Andy Grove famously said: "Only the paranoid survive".
The technology world is about change. While many changes are incremental, at times the paradigm changes too. The change that took away Intel's and Microsoft's unchallenged market and IP position was the shift to "smart mobile," or mobile internet, as is illustrated in the following chart.
The technology world is about change. While many of the
changes are incremental, at times the paradigm changes as well.
And, with these changes, new technology leaders have been emerging: companies such as Apple, Qualcomm, and Google.
To make matters even worse, a small company – ARM – was able to create a disruptive change in the computing engine with its preferred computing architecture, first for "smart mobile," then for tablets, and now – it seems – to penetrate the PC and the server markets.
In my view, as soon as the investment community realized that Intel's exclusive market and IP position is not relevant to the new market of Mobile Internet, it started to tune down Intel's P/E. This trend even got stronger as investors became concerned regarding Intel's position in the PC and server market.
It should be noted that, in this context, IP is not counted by the number of patents or the quantity of trade secrets, but rather by the ability to exclude competitors from major markets or extract royalties from those competitors, which may make you a winner even when you loose business. This is a status that Qualcomm and other companies such as SanDisk enjoy.
Economists estimate that two-thirds of the value of large businesses in the U.S. can be traced to intangible assets as is illustrated in the following graphic.
Source: Ned Davis Research, 2006.
So, is the game over for Intel? Is the Market irrational, or is the Market perceptive?
Some pundits clearly think that Intel has problems brewing, but given its leadership semiconductor technology, strong leading-edge manufacturing infrastructure, and balance sheet, it is way too soon to call game over for Intel. However, it would seem that Intel needs to introduce some real change in order to correct its course. Perhaps Intel should look back at what Andy Grove's said and ask itself if it really acts like a paranoid company, or perhaps it is just the inverse.
We at MonolithIC 3D believe that the whole semiconductor industry is about to go through a major disruptive change. After 50 years of successful growth and progress by dimensional scaling, the time has come for a direction change, and the time is now for starting to embrace scaling-up, going for monolithic 3D (see also the article Monolithic 3D IC Technologies
by Max Maxfield).
The current leaders in dimensional scaling, the NAND Flash vendors, seem to be leading the way. They are pushing ahead with monolithic 3D-NAND. This disruptive change will bring vast new opportunities, and those who will be early to embrace the change may be able to reap the IP reward.About the author
Zvi Or-Bach is President and CEO at MonolithIC 3D Inc. (www.monolithic3d.com
If you found this article to be interest, visit Microcontroller / MCU Designline
where – in addition to my Max's Cool Beans
blogs on all sorts of "stuff" – you will find the latest and greatest design, technology, product, and news articles with regard to all aspects of designing and using microcontrollers.
Also, you can obtain a highlights update delivered directly to your inbox by signing up for my weekly newsletter – just Click Here
to request this newsletter using the Manage Newsletters tab (if you aren't already a member you'll be asked to register, but it's free and painless so don't let that stop you [grin]).
Last but certainly not least, make sure you check out all of the discussions and other information resources at All Programmable Planet
. For example, in addition to blogs by yours truly, microcontroller expert Duane Benson is learning how to use FPGAs to augment (sometimes replace) the MCUs in his robot (and other) projects.