With the rise of smartphone shipments, handsets expected to consume more NAND than any other product type for first time in 2013.
Flash storage cards, which
in 2012 consumed the most flash memory, are expected to tumble to third
place in 2013, according to IHS. Flash storage cards are expected to
account for 19.7 percent of flash memory bits this year, according to
Solid state drives, meanwhile, are expected to jump
from fourth to second in flash consumption this year, accounting for
some 20.6 percent of flash memory bits, according to the IHS forecast.
out the top six consumer of flash memory, USB flash drives are expected
to be No. 4, with tablet PCs in fifth place and MP3 players ranked No.
6, according to IHS.
The top six device types are expected to
account for 93.2 percent of all flash memory usage in 2013, IHS said.
Most of the remaining 6.8 percent is expected to be split among 10
products, including personal navigation devices, video camcorders,
handheld video game players and digital set-top boxes, according to IHS.
projects that NAND revenue will increase about 10 percent to reach a
record $22 billion this year. NAND revenue slipped to about $20 billion
in 2012 after peaking at $21 billion in 2011, according to the firm.
market research firm attributes the projected increase in NAND flash
revenue to NAND’s position in storage, consumer electronics and the
increasing reliance on "the cloud." Among the trends that support
increasing NAND use are new requirements for ultrabook touch screens by
Intel Corp., which the firm said would likely increase cache SSD usage
relative to standalone SSDs because of component costs. The move toward
the smart home is also likely to boost NAND consumption, with several
firms rolling out NAND solutions for the smart home at last month’s
Consumer Electronics Show.