When I read the headline "Apple Loses Appeal in iPhone Naming Rights Case in Mexico," I got interested for various reasons.
The most logical and evident is my interest in Apple's iProducts. The second one, related to the first: The eternal court disputes the Cupertino-based manufacturer is frequently involved in several parts of the world due to patent lawsuits; or as we will see here, other issues that for one reason or another provide lawyers with fat checks, and mainstream media with juicy stories. And well, we rarely hear of Apple cases in Mexico.
Apple is just living up to the image of the "Ugly American" pushing its weight around. iFone was registered and used 4 years before the iPhone hit the market. If Apple knew they were going to make an iPhone, they should have registered it well before it hit the market.
I can still remember when Apple was registering the Apple name and the Beetles appealed as they had it registered for their music and record label. After a legal battle, Apple computer agreed that they would never be in the music business. Well guess what, Apple computer is in the music business with iTunes. Of course, again Apple's might makes right. That's why Beetle music was unavailable on iTunes for so long. But in the end, money talks.
Oh, and as to using the lower case i to precede a brand, Intel was doing that way back starting in the very early 1980s (iAPX, then i960, then i860 32-bit processors). And it was also used in other names, like the IP version of the SCSI backplane protocol (iSCSI), an IETF standard from early in 2003.
If anything, one wonders why other companies or organizations aren't suing.
Wow, you got this one exactly backwards. The iFone trademark was filed four years before iPhone.
I read that Steve Jobs was intent on suing other companies left and right. In my opinion, that strategy can easily backfire.
The fact that, as of now, Mexico is allowing Apple to continue using its own iPhone trademark says volumes. The evil one here is Apple, behaving like the schoolyard bully it has become.
It's time the new Apple management cease and desist on their bully tactics. They ain't making any pals this way.
David Patterson, known for his pioneering research that led to RAID, clusters and more, is part of a team at UC Berkeley that recently made its RISC-V processor architecture an open source hardware offering. We talk with Patterson and one of his colleagues behind the effort about the opportunities they see, what new kinds of designs they hope to enable and what it means for today’s commercial processor giants such as Intel, ARM and Imagination Technologies.