Is Imagination Technologies actually helping increase the adoption of MIPS, or is it killing MIPS in China?
Zhou said that he had the opportunity to attend Imagination’s
presentation at the Consumer Electronics Show earlier this year. But he
said the meeting raised more questions [about MIPS] than answers.
that all the familiar faces on the MIPS sales team in China are gone,
Zhou sees matters even less clearly. Luckily, he said, a delegation from
Imagination will be visiting Actions in Zhuhai this week. “We’re hoping
this will clarify a lot of things for us,” Zhou noted somewhat
The future of the MIPS architecture in China is a legitimate question.
Imagination actually helping increase the adoption of MIPS, or is it
killing MIPS in China? The CEO of Imagination promised initially to keep
the MIPS architecture “going forward.” Does that vow still hold?
this point, we know few specifics about the development of
Imagination’s own CPU--possibly merging the engineering resources the
company gained from MIPS acquisition. Imagination might not be
consciously killing MIPS, but it’s reasonable to assume that the U.K.
firm’s current strategy is to gain traction for its GPUs in the
companies that favor the MIPS architecture.