A decade ago, a Brazilian telecommunications service firm applied to register the trademark "iPhone." Things didn't get messy for years.
When I was writing about the case of Apple Inc. (NASDAQ: APPL) losing an appeal in Mexico over the use of the iPhone name against Mexican telecommunications company iFone, I thought that if Apple submitted to paying iFone what it was asking for (the 40 percent of its iPhone’s sales in Mexico), other companies would take it as an invitation to act in the same way. (See: iPhone vs. iFone: Apple Loses Appeal in Mexico.)
Laws can be tricky in some places, created specifically to benefit the locals. This is not news for anyone, isn’t it?
Thanks to some readers who had similar thoughts, and good, passionate discussion on the topic, I went on a quest to find out more about the existence of similar cases. And voilá! I did: A recent, ongoing case in Brazil.
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