When people here the term “managed healthcare” they normally assume we are talking about insurance companies who want to restrict the care that we get. Another thought that may come to mind is preventative care and making sure that the minimum amount of attention from the medical community is worth something. To that end, Semico has come out with a new research report that looks into the healthcare industry and the potential impact that embedded systems and the Internet of Things may have. In the executive Overview (provided below), they note that “mere education and knowledge do not create change; there must also be emotion.” They claim that the industry has to find ways to “proactively engage consumers into monitoring and managing their conditions before they reach the intervention point, and to encourage users to integrate common healthcare solutions into their daily lives before they are afflicted with a chronic or acute illness.”
The major chapters of the 100+ page report are:
- Market Drivers and Barriers
- Key Players
- Standards and Alliances
- Technology Analysis and Roadmap
- Total Market
Figure 1: Worldwide Portable Healthcare Revenues and Units
There are varying reasons for the current global health crisis that is facing the world, many of which will continue to be under contention for years to come. Companies will address each concern based on their regional and demographic target market. The general trend is that as people are faced with the threat of sickness, hospitalization, or death, they are more amenable to the many options that can help manage or improve their condition.
Of course, that means that when this threat is gone, they become less amenable to using those options, unless the tools are simple to integrate into their daily lives. Otherwise they will be abandoned until the next threat raises its head.
As a result, the health industry is faced with the problem of how to proactively engage consumers into monitoring and managing their conditions before they reach the intervention point, and to encourage users to integrate common healthcare solutions into their daily lives before they are afflicted with a chronic or acute illness.
With this in mind, mobile healthcare becomes the means in which to use consumer’s social and personal behavior to create a healthy lifestyle. Studies have shown that mere education and knowledge do not create change; there must also be emotion. Fear of death or pain, pleasure in taking control, enjoyment of social competition, these are all emotions that are proven to enact behavioral change.
In order to identify the most effective behavioral change a consumer can enact, the industry needs to know how local culture and geography along with demographics affects health. Thus enters the aggregation of Big Data (a topic discussed later in this report).
Through fitness and health apps, the healthcare industry can aggregate everyone’s personal health states and translate those into actionable items for individuals as well as local communities. Imagine if a whole community had everyone wearing a Fitbit, and having the entire town know who has the best walking rates, and even comparing those towns against other towns. The towns could then take those Fitbit stats and compare them with their average rate of obesity or sickness, and access to healthy food or good walking paths. In this manner local communities could choose to divert funds to the areas where the data tells them they are falling behind the curve.
The report can be obtained from here.
Brian Bailey – keeping you covered
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